What’s The Deal with Klout Moments?

By Tim Bosch

Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the overall size of your social communities still play an active role in your score, with recent developments, your Klout score will more heavily weight who those followers are and how you engage with them. Here are a couple big changes:

1. Unique engagement is weighed heavier than when the same people retweet your content everyday.

2. Klout now rewards quality over quantity when it comes to content. For example:  Getting 100 retweets from 10 tweets is superior to getting 100 retweets from 1,000 tweets.

Klout Moments

Old features like True Reach, Amplification, and Network Impact scores have been removed in order to make room for Klout Moments. Klout Moments, a new page design when you log in, shows your most recent content, who it influenced, and how engaging it was. A common frustration most of us felt when checking Klout was that we could never really see what was impacting our Klout score. Now you can see what content directly shifts your score.

Moments represent a fundamental shift in Klout. Instead of just assigning a number, Klout now tells others what you’re passionate about and why you’re important. You’re no longer influential because of a number; you’re influential because of what you are saying. Moments are available for some users now and the rest will begin to see the new feature within the next few weeks.

Who Cares?

The problem Klout faces is they’re challenged with convincing users that social influence — the measure of how much what we say genuinely affects others — is something worth caring about. Klout offers incentive-based rewards programs, but other than bragging rights, it has been difficult to prove any actual social utility.

Do you think Klout Moments will help improve Klout’s own online reputation? Leave your comments below!

 « Burl's Blog October 2, 2012
[...] LinkedIn is already on to something like this. Part of me envisions a parallel to how Klout has pivoted from “scores” to “moments” in that LinkedIn will be less about self-generated profiles and more about who can genuinely vouch [...]
[...] “Moment” with Klout A few weeks ago, my fellow Likeable employee, Tim introduced us to Klout Moments. These will be the most prominent feature you check your Klout user profile. Check out mine [...]
Audience Matters August 30, 2012
Bragging rights aside, we don't find Klout particularly useful in convincing clients of the value of our services. Moreover, the changes seem subjective and relative to us. We just can't figure out how it works and why it's meaningful. We hope someone figures that out because we can't.
Troy Wise August 30, 2012
Actually the Moments page is a privacy violation because it disregards Facebook sharing settings, and lumps all of your tagged interactions onto one publicly accessible profile page. Personally I don't need business contacts seeing family reunion photos with the click of a mouse. Stupid.
[...] What’s The Deal with Klout Moments? – Likeable Media Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” said Joe Fernandez, founder and CEO of Klout. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. [...]
[...] (more What’s The Deal with Klout Moments? | Likeable Media – A Social Media and Word of Mouth Mark...) [...]
James Welsh August 26, 2012
I'm still waiting to see how Klout can help me beyond, "oh, this is cool".
Scott Allen August 27, 2012
I got some nice pencils and a bucket of popcorn so far. :-)
Naully Nicolas August 25, 2012
I say wait & see...Before, I was not really convinced how algorithms Klout worked but may be with their "Klout Moment" it will be something completely differrent

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