What’s The Deal with Klout Moments?

By Tim Bosch

Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the overall size of your social communities still play an active role in your score, with recent developments, your Klout score will more heavily weight who those followers are and how you engage with them. Here are a couple big changes:

1. Unique engagement is weighed heavier than when the same people retweet your content everyday.

2. Klout now rewards quality over quantity when it comes to content. For example:  Getting 100 retweets from 10 tweets is superior to getting 100 retweets from 1,000 tweets.

Klout Moments

Old features like True Reach, Amplification, and Network Impact scores have been removed in order to make room for Klout Moments. Klout Moments, a new page design when you log in, shows your most recent content, who it influenced, and how engaging it was. A common frustration most of us felt when checking Klout was that we could never really see what was impacting our Klout score. Now you can see what content directly shifts your score.

Moments represent a fundamental shift in Klout. Instead of just assigning a number, Klout now tells others what you’re passionate about and why you’re important. You’re no longer influential because of a number; you’re influential because of what you are saying. Moments are available for some users now and the rest will begin to see the new feature within the next few weeks.

Who Cares?

The problem Klout faces is they're challenged with convincing users that social influence — the measure of how much what we say genuinely affects others — is something worth caring about. Klout offers incentive-based rewards programs, but other than bragging rights, it has been difficult to prove any actual social utility.

Do you think Klout Moments will help improve Klout’s own online reputation? Leave your comments below!

Tim