by, Dave Kerpen
In this week’s Watch Me Wednesday, I was delighted to speak with my good friend and the CEO of Prosodic, Leigh Fatzinger. His company uses the Facebook algorithm, EdgeRank, to determine the optimal time, content, and target audience of the most engaging and interactive posts on Facebook. An understanding of your brand’s Facebook “prime time” can guarantee that the widest reach of followers get the most out of page content. It’s essential that brands not only develop creative and engaging content, but that they strategically schedule these posts to maximize their influence. Do you have a strategic plan for the timing and targeting of your social content?