By Amanda DiAntonio Everyone seeks entertainment in some form or another. It is defined as the action of providing or being provided with amusement or enjoyment and in many ways social media is a form of entertainment. In the entertainment industry, ideas live and die based on the people watching and listening, so it would make sense for the industry to go directly to these people. This is where social media takes center stage. The right social media campaign has the power to boost ratings, sell tickets, and reach more fans on a personal level than ever before. From artists to companies, if you’re in the entertainment industry and you’re not on social, this may be your final act.
It’s one thing to create your social presence and another to make it successful. For most, that presence begins on Facebook and so will we. In today’s age of social media, it is almost expected that anything and everything buzzworthy has a Facebook Fan Page and that is especially true for entertainment entities. The Facebook page should be an extension of the main attraction, yet provide its own unique entertainment value. In other words, don’t just share what fans already know, expand on what they know and provide new information.
In terms of Facebook content, fans of the Hunger Games are never left starving. There are memes, videos, contests, casting announcements, and much more for fans to enjoy. What this page does is create a completely new source of entertainment for fans that compliments the main source which is of course, the blockbuster movie and book series. With over 8 million fans and counting, the Hunger Games is doing a lot right on social.
Twitter is the place to connect directly with your fans. There is a good chance people are already talking, so it’s up to you to take control of the conversation. By creating an active Twitter presence, anyone and anything in the entertainment industry has the power to bring fans together and create a community of tweeters. Find out what people are saying about you and engage with them, it will give you an opportunity to grow fan loyalty by leaps and bounds.
Every Thursday evening, the Scranton Branch of the Dunder Mifflin Paper Company comes alive on Twitter. The television show, The Office on NBC is a perfect example of what TO DO on Twitter. They are sending out tweets loaded with compelling call to actions, engaging questions, and fun hashtags. As importantly, they are giving Office fans their 15 minutes of Twitter fame (not to mention a nice boost to their Klout score) by retweeting followers and replying to their tweets. Tune into The Office every Thursday night on both NBC and Twitter for the ultimate interactive television experience.
Instagram, Get Glue, Pinterest, YouTube, and Tumblr are a few social networks that can contribute to social success for those in the entertainment industry, but they are only listed here for a reason. In building anything, you have to first build a strong foundation. Facebook and Twitter are the foundation for successful social media campaigns and once your presence here is strong, it will be easier to build upon it with other social networks. You are supporting entertainment WITH entertainment so make sure both are worthy of a standing ovation.
Who are your social media showstoppers? Share your thoughts in the comments below!
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