I was ranting recently about the fact that people shop online…on their phone. The screens are so small, how do you see everything!? My colleague let me know this (and Bloomberg backed it up): online shopping is bigger than ever this year with expected sales of $43 billion. Cyber Monday sales grew 24 percent this year, from last, and 22 percent of those sales came from mobile users. With that, I decided to do some digging. Turns out, some brands have found a way to make it work for their consumer friends, with just a few drawbacks. I dove into my inner child, middle aged woman soul and tech guru heart – and am now much less of a mobile shopping Scrooge.