By Brian Murray Who is an admin on your Facebook page? Who knows how to log into your Twitter account? Is your password something that is guessable or easy to figure out? What applications have you allowed to access your company profiles? Are your employees vigilant in creating good passwords on their personal accounts? These are questions any decision maker must ask today to prevent someone from taking over and destroying the social reputation of his or her organization.
There have been quite a few stories of disenfranchised employees taking it upon themselves to go out with a bang or a hacker taking over an account (as it appears recently happened to INC Magazine). The good news is that we've seen these instances and are now empowered to prevent them from happening again. There are many services and features every company or organization must take advantage of in order to protect their social reputation.
Protecting Your Personal Facebook Account
It is common knowledge that your password should not be the street you live on or your first pet's name because those facts are easily discovered by anyone who has access to Google. But one thing you should consider adding is Login Approvals.
If you go to your Account Settings and select Security you will see an option for Login Approvals. By entering a phone number and turning this feature on, you will receive a text message every time you try to log in from an unrecognized device. The text message will give you a password that will enable access to your account. It might be a pain, but it will require that someone knows your original password and has access to your phone in order to log in as you. Better safe than sorry!
Protecting Your Company Page
Depending on your company, you may have several employees who have access to your Facebook page. Facebook has added the ability to have different roles for these users. Do you have an intern that just needs to access insights? You can make them an insights analyst and make sure they won't be able to do anything except access insights. Have a couple of customer service representatives that need to be able to moderate? You can add them as a moderator and they won't be able to mistakenly update everyone on their lunch! You can learn more about the roles here: http://bit.ly/FBAdminRoles
Again, passwords should be near impossible to figure out, but the best thing you can do is enable your staff to use a platform like Hootsuite to perform their social duties. BY using Hootsuite, you can segment your users and prevent them from accessing the main Twitter account and thus protect the account from being locked or having the password changed. If something ever goes awry, you can simply revoke Hootsuite access to prevent them from posting on the profile.
What safe guards do you have in place to prevent any social media snafus?