The Biggest Myth About Twitter With @MarkwSchaefer

By Dave Kerpen

For this week’s Watch Me Wednesday, I had the pleasure of talking to my friend Mark Schaefer, the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing & The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. Mark, a social media marketing consultant, talks about how to better understand Twitter and the role of social media. One of the biggest myths about Twitter, he says, is that there’s little to no importance in how many followers you have; in fact, Twitter followers are key when it comes to influence!

What do you think is the biggest myth about Twitter? Share with us in the comments below!

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