The social media sphere has been buzzing with the latest release by Twitter, Vine. So far the platform has been pretty impressive and has massive potential to take the social media world by storm. However, Vine has some serious challenges that lie in its path. In order to become the breakout app of 2013 it has to be aware of what lies ahead.
1. Discovery. One the great things about Vine is finding new and interesting videos in your feed. This helps you find people to follow and topics that interest you in this relatively new space.
CHALLENGE: Porn. It has been widely reported that on Monday, human error in the Twitter offices led to a porn video being chosen as “Editor’s Choice.” While I am sure this mistake will never happen again, it is pretty telling that early in the game we are being bombarded with porn on Vine. This could be the downfall for Vine like we have seen with Chatroulette OR it could become a norm that users can protect against but is still integrated the platform like with Snapchat.