3 Tips To Improve Your Social Media Content Strategy in 2013

Earlier this month, Dave Kerpen revealed that content marketing will become the new social media marketing in 2013. Kerpen believes content can drive strong business results from white papers, ebooks, webinars, infographics, articles, and beautiful photos and videos. 2013 is the year for bringing “content that’s king” to life.


However, creating likeable content takes time and a specific strategy. Consumers can now make assumptions about your brand just by skimming its social properties. How often do they post? Do they create shareable content? Are they responsive? Do they engage in real time?


The bottom line is that creative, likeable content is king with social media. At this week’s #LikeableChat, we discussed social media engagement strategies. Here are three tips to help improve your brand’s social media engagement strategy.


1. Give your community something to talk about. Everyone is talking on social media, so why not participate in the conversation? Engage with your fans by creating beautiful imagery, a quirky video or an inspirational quote. Planning in advance pays off, but don’t forget to listen in real time. For successful real-time engagement, utilize resources and tools for listening and monitoring. Remember, your customer should always be at the center of your strategy.


2. Responsiveness is no longer a choice. It is critical to be present and respond in a timely fashion on any media platform. Would you hang up the phone on a customer? Not answering via social media is like hanging up the phone, with billions of people watching. Social media channels allows brands to be human. Prompt responsiveness shows consumers that the brand is accessible, transparent, and vulnerable.


3. It’s not just about the text anymore. Text is boring. Spice up your social media content strategy with questions, beautiful imagery, engaging promoted posts, presentations, and enticing social ads. Bring the words on the page to life.


What are your content engagement tips? Share in the comments below!


Luke Hancock March 2, 2013
It's funny --- while I unequivocally agree with #3, I see several examples of a brand's Facebook post that is text only outperform posts that are enriched with video or images. Why do you think this is?
Ian Said January 28, 2013
Great points, Michele. I think video is what we should be targeting. 2013 has been earmarked as the year of the video in Social Media. What do you think? Is it possible for small businesses to delve into this? Best, Ian
Michal Smetana January 23, 2013
I agree especially with number 3 that responsiveness is no longer a choice. With customer service shifting more to social media, it's not possible for brands to ignore their customers there. It's really like if a customer would walk into your store, asked for advice and you'd just showed him your back. Not possible.
Gloria Ragusa January 26, 2013
I agree with what you are saying Michal, people do this subconsciously sometimes, but the generation we are in today stresses so much of the importance of the here and now, that people have forgotten about common curtouesy. At one time being rude seemed to have the same conotation to being in charge and being able to make a mark as to being number one, but incidentally the society was so screwed up that the rudeness was actualized, people don't want to do business with rude people.
Bret Fredrickson January 22, 2013
Really enjoyed the #LikeableChat today. Definitely great insights from everyone. It's important to stay up to date with how fast social is changing.

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