Are You Getting The Most Out Of Your Cover Photo?

By Cara Friedman

Your Facebook cover photo is the first thing a customer sees when they visit your brand page. It is the one piece of individuality Facebook allows you to have you can make it your own. A cover photo can be eye catching, attention grabbing, and really keep the customer on your page. However, it can also decrease your brand credibility and draw users away if done poorly. 

What You Can Do

Don’t know where to start when creating your Facebook cover photo? Check out some of these tips below:

  • Take advantage of the space. This is the biggest realty on your page and where you can really show off the details of your products or services.
  • Find a balance between overwhelming and underwhelming. You want to have A cover photo but you don’t want it to be distracting from your great content. Less is more sometimes.
  • Don’t have your cover photo take away from your profile picture. Your profile picture should be your brand logo and you want that to stand out above anything else.
  • If you are a service company, showcase your staff and a give a behind the scenes look into your business.
  • If you are a product company, show off that product with great photos and content that aligns nicely with your cover photo. This will make your page look uniform and clean.

What You Should Do

While you are encouraged to let your creativity run wild, there are still a couple of things you should do to make sure that it is optimized to perfection:

  • Make sure your cover photo is 851 pixels wide and 315 pixels tall.
  • Integrate your cover photo with your profile picture. Your profile picture displays 23 pixels from the left side and 210 pixels from the top of your cover photo.
  • Change your cover photo regularly and seasonally. Likers will see the change in their newsfeed.

What You MUST Do

Facebook policy guidelines restrict what you can and cannot do on a cover photo. The following regulations are things you must abide by if you do not want to risk your page coming down:

  • Do not include purchase information or discounts on your cover photo.
  • Make sure that your cover photo is only 20% text. This change came as of January 15, 2013.
  • Do not include any contact information including website, email address, mailing address, etc. This information should be kept on the About section of your Facebook page,
  • Do not include a call to action to Like the page or Share the page. This includes any Facebook features (comment on a post, etc.)
  • Do not include any other calls to action (even non-Facebook feature related) such as “Get it Now!”

Are you getting the most out of your cover photo? Share your thoughts below!

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