This Year Your Valentine Should Be...

By Cara Friedman ... your community! At Likeable, we often talk about gratitude and how it's important to say thank you. Today is Valentine's Day and typically today is spent spreading the love. As a brand with a social media presence, the most important thing you have is your community. Who better to share the love with today than your loyal fans and followers?! Want to show your community you really love them this Valentine's Day? Here's a couple things you can do:

1. Shareable Content

If you haven't noticed already, I'm sure your Facebook and Twitter feeds are filled with love today. Users are posting love messages to each other and sharing photos on each other's walls non-stop today. Your brand can easily join the fun. Create customized content meant to be shared with others. You are giving your fans an exclusive pic to share with their friends while simultaneously exposing those friends to your brand. Win Win!

2. Reward Your Valentines

What better way to show how much you love and appreciate your loyal customers but offering them an exclusive deal? Whether it is a discount code, a fun sweepstakes, or even a one-day giveaway, smell the love in the air and join in. Today's the day to do something special so think outside the box and find a unique way that your brand can reward your fans.

3. Surprise and Delight

Everyday is a good day for a surprise and delight but today even more so than others. Valentine's Day is full of love but can also be full of sadness for others. Bring a smile to every person's day and find those fans who need your love the most. A surprise and delight can be a fun prize, a special moment, or even a great shout out. No matter what your budget/resources, there is no excuse! Every brand has the capability to make their fans' day a little more special.

Are you going to make your community your Valentine this year? What special things have you done? Share in the comments below!