Could This Be the Beginning of the End for Facebook?

By Carrie Kerpen Okay, it's likely not the beginning of the end. But it DID cause me to stop and think...

There I was, scrolling through my Facebook feed when suddenly, a post appeared. The post was from the page "Rachel Ray drops 37 pounds."

 It caught my eye for a few reasons:

1. I have no connection to this page whatsoever
2. The photo featured a woman who was not Rachael Ray
3. Rachael's name was spelled incorrectly

 

The post then went on to tell me how I could have the results of this mysterious "Rachel Ray."

 

This post appeared as if it were in my feed from a brand I follow or a friend who I know. Since it was neither of those things, I figured others might have the same reaction that I did. Here's what I saw in the comments section:

 

 

HUNDREDS of comments, all saying the same thing: REMOVE me.

 

At Likeable Media, we place ads on Facebook on behalf of our clients all of the time. We use suggested posts, sponsored stories, and other tools to get our clients' messages out to the intended target.

 

Facebook's biggest challenge post-SEC filing was its lack of accounting for the need for mobile ads. The stock plummeted, and so they reacted. However the current system allows for the equivalent of spam and  junk mail to spill into your feed. The platform is self-serve which means anyone can set up an ad. If Facebook cannot get control of the quality of content that shows up in  a sponsored post, then they're in for serious challenges.

 

Facebook is a free platform, one that I support and encourage advertising on. However, the quality of the ads must be monitored in a far more efficient way.

 

Do you think that Facebook has a workaround for this issue? Share your thoughts below!