SXSW is notorious for giving us the “next big thing” in the social media/digital space. Some of our favorite startups and social networks launched right on the ground at SXSW. However, this year people are talking less about the cool new network or company and more about their favorite meme, grumpy cat. What’s so special about this cat? Can we really learn something from a cat with the stink eye? Yes, I think we can. Here are three takeaways from grumpy cat that you can use for your brand:
1. Anything is possible with a loyal fan base. What’s the ROI of a like or a loyal community? Take a look at grumpy cat and truly understand what it means to have loyal fans. Hundreds of people waited in line for hours just to meet him. This loyalty isn’t saved just for funny memes. Brands, most notably Apple, have experienced similar experiences with fans who love them so much that they will go to extremes for them.
2. Give the people what they want. How do you make your fans happy? By giving them what they ask for! People LOVE grumpy cat and he always delivers. Check out this slideshow of grumpy cat in various costumes, making fans go wild. As a brand, you should listen to your community, hear what they want, and then deliver.
3. Stay true to yourself. Fans love grumpy cat because he is who he is. Grumpy cat isn’t smiling or trying to conform to something else. He’s loved for being 100% himself. As much as you want to give the people what they want, you need to stay true to your brand. Make sure that everything you do is aligned with your brand’s voice, image, and goals.
Are you a fan of grumpy cat? He doesn’t care.