3 Ways to Use Pheed to Amplify Your Brand

By Brian Honigman

Mobile focused social networks that act as a one-stop shop like SnapChat, Instagram, Vine, and Kik are quickly becoming the standard among teens and other demographics as they see immense user growth and engagement. One of the front-runners of this new shift toward simple, media-rich, and mobile focused networks is Pheed.

Pheed quickly rose to the top of Apple’s App Store above Facebook and Twitter’s mobile app in February, and the momentum has since continued to build. The social network allows users to record video, take photos, and share status updates on their Pheed. A channel can watermark their content to keep ownership over what they share, as well as monetize it with a pay wall for $1.99 to $34.99 per view, or $1.99 to $34.99 per month (which is split with Pheed). This network represents a new opportunity for brands to connect with a younger demographic in an engaging way on mobile.

Here are three ways your company can stand out on Pheed:

1. Define Your Voice: It’s always important to speak the language of your audience (aligned with your brand), and when it comes to Pheed the demographic is generally teenagers. Finding the right balance between your established voice and the language of your audience is crucial for forming a long lasting relationship with your followers (or, in Pheed’s case, with your subscribers).

HuffPost Teen does a great job of connecting with its demographic while using their language in updates. By using easy to read statuses, slang, common abbreviations like OMG or WDYT, and relevant hashtags, HuffPost Teen is making content engaging and relevant for its young audience. When beginning your presence on Pheed, be sure to focus on how your voice will help represent your brand.

2. Share User Generated Content: Starting and continuing two way conversations with your subscribers is one way of building long lasting relationships. Share relevant content about your brand that’s generated or shared by your subscribers. Actively ask for user generated content and let your audience know that you want to give them time to shine. It’s good practice to balance your own messaging with the content of your fans by remixing their content (Note: remix on Pheed is the equivalent to a Twitter retweet).

MTV’s Pheed consistently remixes quality content from its subscribers, giving them that warm fuzzy feeling of being featured in front of the entire audience. This tactic can also be used with key influencers to bring their following closer to your brand.

3. Have A Personality: Last but not least, remember to be likeable! Use text, audio, video, and photos to tell your story in a fun and exciting way. There’s a time to share your latest article, product, or sale, but it is more important to share your human side on Pheed to really connect with the younger generation.

Humour is an engaging way to share your personality with your audience, much like what Taco Bell is consistently doing on its channel. Taco Bell showcases its personality by mixing messages with humor, user generated content, and the appropriate language for its following.

Is Pheed the right match for your business? What tactics are working best for you on Pheed? Share your thoughts in the comments below.

Brian Honigman is the Digital Marketing Executive at Marc Ecko Enterprises and a freelance writer for Forbes, Mashable, Huffington Post and others. Follow him on Twitter @BrianHonigman.

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Jay Selig August 7, 2013
Seems great for people in the entertainment industry. It feels similar to MySpace in that aspect. Do you think this is a viable platform for not-for-profit companies?
[...] to engage with your audience, especially this hard to reach younger audience, are endless. Brian Honigman writes that brands can stand out on Pheed and utilize the platform to define brand voice, share [...]
Dave Schlueter May 5, 2013
Thanks for the low down on Pheed Brian. Some good useable information here. Again like you stated it is so important to relate to an audience on their level. You can't just jump on a platform like Pheed and start spamming it and get any result except crap!
Brian Honigman June 6, 2013
Exactly, happy to see we are on the same page Dave! Enjoy the end of the week.
Dan Heimbrock May 3, 2013
Interesting way of repurposing great content to further engage with brand fans. I wonder what you think about the idea of displaying up-to-the-minute social media content inside email campaigns. Will that add social affirmation to a brand's marketing messages thereby increasing conversions? User-generated comments, likes, and recommendations seem very powerful when combined with the impact of email. What do you think?
Brian Honigman June 6, 2013
Hi Dan, absolutely! I've seen a few interesting uses of social media in brand emails but for the most part content from both the company and its users is highlighted and points to other destinations like a landing page, their website, a contest or another social channel. There's definitely limitations to email as a platform but that certainly doesn't mean it can't be utilized in a unique way that really benefits your business and that's never been done before. Good luck!
[...] RT @MemoryGate: 3 Ways to Use Pheed to Amplify Your Brand - A Social Media and Word of Mouth Marketing Firm http://t.co/cRxTNYhL8n  [...]
Rita Auta May 2, 2013
Thanks for an interesting post Brian. Just when I thought I couldn't handle any more social platforms, you sparked my interest with Pheed...until I realised I'm a little out of their demographic :) Oh well, at least it's one to recommend to our clients with a younger client base.
Brian Honigman June 6, 2013
Thanks for reading Rita! Yes, it's hard to not be overloaded with social media but it's defintely a fit for many brands with a young following.
Mike Gingerich May 2, 2013
I'll need to check it out a bit more. Thanks for the overview @Brian_Honigman:disqus
Brian Honigman June 6, 2013
You are very welcome Mike!
Michal Smetana May 2, 2013
Pheed really looks like a useful tool. Thanks for pointing this to us, @Brian_Honigman:disqus.
Brian Honigman June 6, 2013
You are welcome!
Heaven Jelo May 1, 2013
Great tip.. Thanks for sharing..
Brian Honigman May 1, 2013
You are welcome Heaven! Thanks for reading, I hope it proves useful.

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