Using hashtags is the quickest and easiest way to search for and find out what people are talking about online. The hashtag is meant to facilitate a conversation around a specific topic. It increases engagement by labeling your content and putting it in front of people who are likely to be interested.
Last year, Brian Murray revealed why most people fail at hashtags and how to improve. With the rise in popularity for hashtags on Twitter, Instagram, Vine, and most recently Facebook, I’ve transformed Brian’s post into a short, six second video. Here are three best practices for using hashtags on any social network.
What are your best practices for using #hashtags on any social network? Share in the comments below!