By Andi Barton
Thursday’s Instagram video announcement ignited a great deal of buzz. Initial sentiment varied, but one theme surrounding the conversation was the fate of Vine. Once Instagram incorporated seamless video into its stream, Vine lost its differentiating appeal–and is now facing competition from one of the top social media networks.
So this begs the question: Is there hope for Vine?
1. Loop Feature: One feature that Instagram has yet to incorporate is the video loop. The continued repeat of Vine’s six second video allows for additional time spent consuming the media. The loop can extend the impact of a video by giving the impression it is one continuous, recurring scene. Consumers are less likely to reload and view a video multiple times when it requires additional actions and clicks.
2. Twitter Integration: The fact that Vine videos can be viewed directly in the Twitter feed is a major factor that wins over Instagram video. You only have 8 seconds to retain the attention of your consumers–likely even on Twitter. With users needing to click out of their stream to view an Instagram video, it may be a real deterrent for consumers.
It is still early to gauge how Instagram video will do. With Instagram and Facebook’s dominating partnership in the social space, there will likely be innovative updates to the video feature that may far surpass Vine and any potential competitors. In order to avoid drowning, Vine must remain equally as innovative and continue to find its differentiating features.
Do you think Instagram video will dominate as the social video sharing app? Share your thoughts in the comments below!