By Shari Donk Last week, one of my Likeable co-workers messaged me on Facebook with what looked like a generic, spammy message to sign up for some random website. I clicked the link and, to my surprise, I actually loved what appeared on my screen. Sōsh is a site made to change the way people explore, discover, and share new things to do in their city. I thought, "What a great concept! It's like Pinterest for activities." I joined immediately and my co-worker thanked me; my sign-up was his ticket to a free t- shirt.
Sōsh brilliantly decided to run a limited edition program where every time a friend you refer signs up to the website, you receive a free shirt. If you refer 10 friends and those 10 friends sign up, you're the proud owner of 10 new tees.
Marketers online and off can learn a lot from Sōsh, but the biggest takeaway is this: incentivized sharing WORKS. Usually, if I enter a contest or sweepstakes on social media, I am hesitant to share it because it lowers my chance of winning--why would I tell friends to enter when that will just make them my competition? But if I get an extra entry for every referral, I will be more than happy to share. Sōsh took this idea, along with the notion that everyone loves free t-shirts (very true), and came up with a sharing program that has the potential to exponentially grow their user base.
Would I have shared this website with my friends even without the promise of free t-shirts? Maybe. But there's no way I would have shared it with so many if I hadn't known I would be rewarded for it. Within minutes of receiving that invite, I shared my custom referral link across all of my social networks. Within half an hour, 10 of my friends had also signed up (meaning 10 t-shirts were on their way to me), and the buzz about Sōsh was quickly circulating throughout the Likeable office.