Top 5 Tools to Manage Your Social Media Marketing Campaigns

By Jessica Davis

Managing your social media presence and your various campaigns can be a cumbersome task. It sucks up time and energy, especially if your company lacks the resources to hire more manpower to handle social media marketing responsibilities. To help streamline your campaigns and make your efforts far more effective, consider the use of online management tools. Using such tools can help you avoid mistakes and ensure that your social media campaigns run smoothly and seamlessly across various platforms. Here is a list of five tools that could benefit your social media marketing campaigns.

HootSuite

HootSuite is perfect if you use Twitter extensively for your social media marketing campaigns. One of the best features of this tool is that it monitors Twitter trends and helps you identify trending keywords on the micro-blogging platform. You can use these keywords when you are scheduling tweets via HootSuite dashboard. Apart from Twitter, you can integrate your Facebook, LinkedIn, Foursquare, MySpace and Google+ campaigns with HootSuite and manage them all via a single dashboard. There are three version of the tool available–Free, Enterprise, and Pro–which you can choose depending on the analytics and scheduling required for your campaigns.

TweetBeep

TweetBeep works with Twitter to alert you whenever there is any activity with your Twitter account. All the messages from this tool are forwarded to your email account. This tool allows you to keep a track of what other Twitter users are tweeting about regarding your brand and its products. It can track tweets even if they contain shortened URLs. TweetBeep helps you manage your brand’s reputation on Twitter as it tracks mentions and @reply updates. Best of all, you get all these features for free. Or, for $20 a month, you can subscribe to TweetBeep Premium. The premium version can track trending keywords on Twitter to help you frame future tweets. With its 15 minute alert option, you can also reply to tweets faster and better stay on top of things on Twitter.

TwitterFeed

TwitterFeed is an excellent tool to help you connect your blog with various social media platforms. This free tool keeps your followers on social networks updated and can help drive more traffic to your website and blogs. Whenever you update your blog with content that supports RSS feeds, this tool shares the content on Digg, Facebook, and Twitter. One of the best features is the real-time statistics on your Twitter campaigns which will help you tweak them to be more effective.

Buffer

Make posting and updating your social media pages easier and less time-consuming with the help of this web application. Thanks to Buffer, you can share articles, images, and videos on multiple social networks by automatically publishing them throughout the day. You can add this tool to your Chrome, Firefox, or Safari browsers as an extension so that you can access it easily.  Bonus features: Buffer offers analytics for every post that it publishes and can be used on mobile devices.

TweetDeck

TweetDeck is a social media management tool created by one of the most popular social networking platforms of all time:  Twitter. This tool is highly regarded by social media marketing experts and is well known for its simplicity and flexibility. Although TweetDeck is a Twitter product, you can also manage your Facebook account with it. The dashboard tool is compatible with a number of operating systems and you can even download the Chrome browser app version. All updates from Facebook and Twitter are divided into columns on the TweetDeck dashboard and allows filters for the feeds to find important updates. This dashboard makes it very easy to schedule tweets and allows you to analyze and monitor your Facebook and Twitter accounts.

What tools do you use to help manage your social media campaigns?

Jessica Davis is a Content Strategy Specialist with Godot Media – a leading content marketing company. You can follow Jessica on Twitter at @GoDotMedia.

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