By Carrie Tylawsky If you stay up to date on social happenings, chances are you've heard about the new dating app that has taken the world by storm - Tinder. Originally scoffed at for being a new version of "hot or not", Tinder is getting the manpower behind it that is making it a serious contender in the marketplace. So why should you consider doing something on Tinder?
- On Monday, July 15th, Tinder officially launched on Android, making it available for the massive majority of smartphones in the market place. In a social world where the vast amount of content is consumed through mobile, the relevance of this for Tinder is enormous.
- Compared to traditional dating sites like Match.com or OkCupid, Tinder actually has the functionality that would allow a brand to be on there without creeping people out. It's so noncommittal to join that there is very little hesitation to check it out and potentially see your brand's advertising.
- Want to try it as a test? Tinder is local, spanning only a few miles from your exact point of location. What better way to see what kind of conversation you can generate than through a controlled localized initial test?
Have you seen any brands jumping on Tinder? Share your thoughts/comments below!