Reddit. Set. Go

By Shari Donk 

Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands–brands that are posting multiple times a day, trying to expand their reach and break through the clutter of countless status updates, pictures, and job promotions. Where can your brand can go that not many other brands are taking advantage of? Reddit.

If 6% of all Americans are using Reddit, there is a good chance your audience is using it too. Reddit is all about the user: users post content, users bump up or bump down content, and users determine which posts show up on the homepage.

A great feature of Reddit is “Ask Me Anything” where anyone can have an open forum for a question and answer session. If your brand has a mascot consider holding an “Ask Me Anything” in its voice, run by the person who writes the content. Similarly, high level executives from popular brands are making their way to that platform as an open forum conversation. This past week, Spartan Race Founder and CEO made an appearance, promising to do a burpee for every question asked. Even Barack Obama has used the platform!

So the next time you are looking for a place to connect to your audience, and build out your community in an innovative way, take a stab at Reddit. You might love what you find.

What noteworthy examples of brands have you seen on Reddit? Share in the comments below!

Ben Dickie July 19, 2013
I agree with the comments advising caution. Reddit doesn't take kindly to "corporate shills", they have an entire sub-reddit (/r/hailcorporate) dedicated to outing brands that are trying to game the site for advertising purposes. If you're using Reddit for brand awareness, it needs to be done very carefully and transparently.
TallestMan87 July 16, 2013
Yikes. Readers, do not listen to OP. This is really bad advice from someone who clearly doesn't know the platform very well. The beauty of Reddit is that it's a place you can go that is virtually free of branding, marketing, and commercialization. That's not to say a handful of brands haven't had successful moments on the site; they have. But trust me, they're rarely orchestrated by the brand or its agencies.
Jeremy Frank July 16, 2013
I'm sorry, but this is pretty terrible advice. Reddit can be a very unforgiving community, and unless you are doing something significant you will be completely rebuked if you try to use /r/IAMA for self-promotion.

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