Reddit. Set. Go

By Shari Donk 

Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands--brands that are posting multiple times a day, trying to expand their reach and break through the clutter of countless status updates, pictures, and job promotions. Where can your brand can go that not many other brands are taking advantage of? Reddit.

If 6% of all Americans are using Reddit, there is a good chance your audience is using it too. Reddit is all about the user: users post content, users bump up or bump down content, and users determine which posts show up on the homepage.

A great feature of Reddit is “Ask Me Anything” where anyone can have an open forum for a question and answer session. If your brand has a mascot consider holding an “Ask Me Anything” in its voice, run by the person who writes the content. Similarly, high level executives from popular brands are making their way to that platform as an open forum conversation. This past week, Spartan Race Founder and CEO made an appearance, promising to do a burpee for every question asked. Even Barack Obama has used the platform!

So the next time you are looking for a place to connect to your audience, and build out your community in an innovative way, take a stab at Reddit. You might love what you find.

What noteworthy examples of brands have you seen on Reddit? Share in the comments below!