Why Foursquare Is More Than Just Badges

By Rachel Hadley

I joined Foursquare three years ago because, while the thought of racking up points and badges never appealed to me, I was curious about the specials that they offered. (Who doesn’t like free stuff?)

But after I joined, I discovered the value in the tips and lists Foursquare provides me. I find recommendations from both friends and strangers. My colleague Alex Benton created a list of Rooftop Bars in NYC, which comes in handy when searching for an outdoor establishment with a magnificent view. My profile even has its own list: Favorite Upper West Side Restaurants. At least three of those restaurants have specials, which can tip the scales when I’m making my final decision where to dine.

With both a check-in special and a loyalty special, it’s no surprise that I’m the Foursquare mayor at AG Kitchen (which has the best spicy guacamole I’ve ever had). I’ve referred several friends and family to AG Kitchen for weekend brunch or dinner because the menu is great, and I know AG appreciates the value of digital word-of-mouth marketing.

Foursquare truly won me over a few years ago when I was visiting New York City (before deciding to move here) and wandered into O’Hara’s Restaurant & Pub near the World Trade Center. The restaurant prominently featured police and firefighter patches throughout the bars and every dining room.

Photo courtesy of Nicole M. (https://foursquare.com/nicmidd515)

As soon as I checked in on Foursquare, I saw the following tips:

 

I quickly asked the bartender to see the scrapbook and was presented with this:

Photo courtesy of Tyler W. (https://foursquare.com/avsfire)

Flipping through this scrapbook was a moment I will never forget – and I would never have had this moment if not for Foursquare. Since then, I have shared this story with many friends and encouraged them to visit O’Hara’s and enjoy this unique, hidden treasure.

What interesting tips or great specials have you received through Foursquare? Share in the comments below.


Sherrie Rohde August 20, 2013
I've actually planned trips around Foursquare badges, like a scavenger hunt. Marked each location on a Google Maps layer using the badge icons. :)

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