Pinterest holds vital potential for brands. In fact, Pinterest can be more valuable for certain companies than having a Facebook or Twitter presence. That’s because Pinterest offers a clear sales opportunity - 70% of people on Pinterest use it to get inspiration on what to buy. With such a large opportunity at hand, it is important to be informed about all that Pinterest offers in order to monetize the platform effectively. If you’re in need of a refresher on the basics of Pinterest for Businesses, click here. For those who are interested in discovering what else Pinterest can offer, consider rich pins.
What are Rich Pins?
Rich pins are “super pins” that allow businesses to include additional information about the image they are pinning. Right now, there are three types of rich pins: product, recipe and movie. The additional information mentioned is pulled directly from the company website and added to the pin (see examples of each below). The main differences (advantages really) to rich pins are: they automatically update with your website, they stand out and they make shopping or finding information on Pinterest easier.
Why Should a Brand Have Rich Pins?
If you’re a brand on Pinterest, the three advantages mentioned in the last paragraph should have been enough to keep you reading.
1. Automatic Updating: How often does information change on your website? Thanks to rich pins, every change does not have to be manually edited on Pinterest.
2. Higher Visibility: Product images, recipes and movies have a lot to compete with on Pinterest so ensuring that they stand out a bit more is a no-brainer. In a user’s home feed, rich pins will include the name of the business as well as its logo underneath the image.
3. Easier Purchasing/Information: It’s always important to keep things simple for the consumer and rich pins allow you to do that by listing price, availability, link to a purchase page or source, ingredients, movie reviews and more.
How to Get Rich Pins.
All Pinterest for Business accounts have access to rich pins. You can visit the developer’s page where you will find step-by-step instructions on how to integrate Pinterest into your website. Once you add the proper metatags to your site, you must validate your pins and apply to get them onto Pinterest.
If you think rich pins would be beneficial to your business, take advantage now. Getting your brand exposure on Pinterest will be well worth the returns especially now that the holiday shopping season is right around the corner.
What do you think about rich pins? Have you integrated them on your website?