7 Things You Didn’t Know You Could Do On Facebook

By Cara Friedman

By now, brands have been using Facebook in their social media marketing strategy for years. While the network seems like old hat, it is also filled with untapped potential. Think you know everything there is to know about leveraging Facebook? Here are a few things you might not have known you could do:

1. Text to Like

Facebook gives your fans the ability to like your page through text message. All you need to do is text “Like [insert your page username here]” to FBOOK (32665). Users will not only automatically like your Facebook page, but they will also get notifications from your brand (which they can opt-out of).

2. Post Embedding

Facebook allows you to embed a post on your blog or website. Users can also like your page directly from the embedded post. Click the arrow on the top right corner of the post to find the embed code.


3. Edit Links 

When you post a link to your Facebook page, the link auto-generates underneath with a title, photo, and description. All of these are editable. Change the thumbnail by using the arrows. When your mouse hovers over the title and description, they become yellow. Click on the text while yellow and change the it to say whatever you want!

4. Schedule Posts

Instead of going through a third party such as HootSuite or BufferApp, you also have the option to schedule posts directly through Facebook. When entering a status update you can schedule posts by clicking on the clock in the bottom left corner. The target lets you geo-target posts to different locations and the pin lets you add a location to your update.

5. Re-position Photos

When you post a photo on your page, Facebook will automatically center it to fit the space. If your photo is slightly larger or smaller than Facebook allows, then your photo may show up off-centered or cut off. After posting, you are given the opportunity to re-position the photo so it looks exactly how you want it to. Click on the arrow in the top right corner.

6.  Search For Anyone

As of recently, Facebook no longer lets users hide from search within the platform. Every Facebook user is now available to be found via Facebook search. Profiles can still be hidden from web searches, however. Check your privacy settings to confirm your search reach.

7. Edit Comments and Posts

Ever post something and 30 seconds later realize it included a typo? Don’t worry about deleting it and fixing it before anyone notices. Facebook allows you to edit the post even after publishing. Use the magical arrow in the top right corner to edit all comments and posts after they go live.

Knowledge is power. Knowing your tools inside and out will help you utilize them more effectively–and Facebook is one of your largest tools in the social media marketing toolbox; it is important to master all of its features.

What Facebook features do you see being under-utilized? Share them in the comments below!

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  • Dawn Alisa Barry-Rothkin

    I had no idea about some of those item, thanks for the info, very helpful

    • caraizzle

      Thanks Dawn :)

  • http://www.adaptdnation.com/ Cody Stevenson

    Awesome information! Some of that is pretty interesting. Going to start implementing.

    Thanks for the great post!

    • caraizzle

      Glad you enjoyed it, Cody!

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  • krishna rao

    good one thanks

    • caraizzle

      Thanks for reading!

  • Laura A. Dillivan

    This article is very sharable! It makes a great little PSA for the business community. Thanks!

    • caraizzle

      Thanks for the kind words Laura!

  • Mark Denton

    This is a very helpful article. And, wow, would I love to be able to schedule posts (see #4)! I have a question, though. I’m an admin for my church’s FB group. I can’t find the little clock icon, or any thing that would lead me to a scheduling feature. Can anyone tell me how to find this, please?

    • caraizzle

      Unfortunately scheduling only works on pages – not groups! Sorry about that.

      • Kim Burbank Frick

        You can use Hootsuite to schedule things to Facebook, Twitter, Google+ and more. The best part it’s free. Just go to HootSuite.com I use it all the time and it’s a life saver. There are other tools out there as well.

        • caraizzle

          This is absolutely right! Great tip Kim.

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  • http://www.homegrownlearners.com Mary

    Thanks — I learned a few new things here!