By Joanne Hague
GRATITUDE: “the quality of being thankful; readiness to show appreciation for and to return kindness” (Oxford Dictionary). At Likeable Media, this word is making more and more of an appearance in our day to day conversations and activities; but what is gratitude? Is it just an emotion or an action? Or is it as sociologist Georg Simmel called it, “the moral memory of mankind?”
We at Likeable have been very lucky to have experienced speakers such as Srikumar Rao, give their own insights and thoughts on the topic which, has given me many ideas about how I could turn my default attitude into one that is more grateful – but how do the big businesses achieve this…and more importantly, are they even bothered?
In May this year, Peter Shankman wrote about how “on the global stage, being nice wins customers and new business as well” in this online article. He speaks with enthusiasm about his interaction with Morton’s Steakhouse and how what was a jokey tweet for a weary traveler, turned into a complimentary meal with all the trimmings and a waiter on the side as he left the airport arrivals hall!
Two weeks ago, Michael Kors partnered with the United Nations World Food Programme (WFP) to help fight global hunger on October 16th for “World Food Day” with his Watch Hunger Stop campaign. This has had a great response from the public on social media platforms and really exemplifies that “gratitude encourages us not only to appreciate gifts but to repay them (or pay them forward)” as said by Robert Emmon. Promotions of the event on TV and online really engaged followers and raised the awareness of this event encouraging people to share their own experiences.
So next time you’re feeling like your default attitude is turning negative, what will you do? I’m going to do a bit more of this…maybe you’ll join me?