Tips for Developing a Successful Personal Brand on Twitter

By James Reichert

Twitter can certainly appear to be a form of organized chaos. How can a person start developing a successful personal brand on Twitter when thousands of tweets are sent each minute, every day? One could feel overwhelmed just thinking of the hashtags, links, parody accounts, and useless information that you’ll have to overpower.

Building a strong personal brand may take time and some due diligence, but keeping the tips below in mind could help you develop and maintain a worthy personal brand.

1. Put Some Thought Into Your Bio: This is prime real estate for puns, poems, and interesting hashtags (looking at you #TeamFollowBack). One of the first things people notice when stumbling across a new account is their Twitter bio. Use this space wisely and keep it quick and concise and include some information you would use to describe yourself.

2. Focus on Your Passions: You can find people talking about almost anything on Twitter on a daily basis. Jump into conversations with others and jump into relevant Tweetchats to show your thought leadership about something you love to talk about.

3. Be Responsive: The beauty of Twitter is that it creates an even playing field for all which enables users to reach out to just about anybody they wish. Cory Booker is probably one of the most responsive politicians to ever be on Twitter. His quirky responsiveness creates a 1-on-1 relationship that his followers come to appreciate and almost expect.

4. Be Memorable: Responsiveness could help you maintain an approachable image, but differentiating yourself could help you stand out among the crowd. Alton Brown is extremely responsive when it comes to answering questions about his shows or random cooking questions…it is how he answers most of these questions that sets him apart. Let’s just say it’s not everyday a well known TV host and chef would draw you a personalized picture to help answer your cooking conundrum.

5. Add a Personal Touch: What’s the most important rule when building a personal brand? Be you. Add a little bit of yourself into your tweets, whether it be a common hashtag or a little quirky comment here and there. Jim Carey shows his followers when he is personally tweeting from his account by adding a little smiley face at the end of his tweets while Tom Hanks gives you a “behind the scenes” look by sharing countless pictures from his daily life.

I’m not saying we all should include silly faces in our tweets or draw pictures for people who ask us questions. We all should look to position ourselves as being approachable, responsive, thought leaders in the area that should matter the most, what you’re passionate about.

What are some of your favorite personal brands on Twitter? What are some ways you’ve developed your own personal brand?

Twitter | Wouter Raaijmakers January 10, 2014
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Yosef Hershkop October 1, 2013
Great points... Twitter's biggest plus the character limits makes it tough to write everything you want.
James Reichert October 2, 2013
Thank you, Yusef. Character limitations could cause some problems. I think you can get your point across effectively by keeping your thoughts as concise as possible. Also, it doesn't hurt to make a two-part tweet if you need to elaborate.

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