Facebook Images: The 20% Text Rule [with Free Template]

By Ramon Thompson

Recently, Facebook implemented a limitation on the amount of text that would be allowed on an image in order for it to be used as an ad. Let’s look at a more efficient way of ensuring that our images meet this requirement!

The 20% Rule, for those who need a refresher, requires that text takes up, at most, 20% of an image used in an ad. More specifically (via Facebook):

Allowed in the 20% text policy:

  • Pictures of products that include text on the actual product

  • Photos of products in real situations or photos of products with a background

Not allowed in the 20% text policy:

  • Images that are zoomed in on logos/images with text overlay

  • Images that are clearly edited to include text on the product as a loophole to policy

Facebook has provided a Grid Tool that helps ad and content creators adhere to the 20% rule. When using the tool, 20% equates to having text be present in 5 of the boxes. The drawback to using the tool is that one has to constantly visit the link and upload different versions of images to test. One solution to this–if working in an image editing program that supports layers–is to create an overlay. You can then place guides or dim the overlay so that you’re able to view the grid while still editing your image.

I’ve included an example along with a sample overlay below. Enjoy!

Image overlay:

Overlay template for a 1200px x 900px image

Example of
content image using the overlay:

Example of a content image using the overlay. 20% of text is equal to 5 of the boxes.
*Chillsner is a Likeable client


What other tools or tricks do you use when creating visual content for social media?

[...] Facebook Images: The 20% Text Rule [with Free Template], likeable.com by ramon Nov 14 [...]
[...] week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that [...]
[...] Si quieres promover una publicación recuerda que tu texto no supere el 20%. Aquí encontrarás una plantilla muy útil que puedes usar en tus imágenes mientras las editas. - Crea una página de prueba en Facebook [...]
[...] you want to promote a post, keep text under 20%. Here’s a handy overlay you can use on your images while you are [...]
[...] an image overlay tool. This is a handy tool to place on the top layer of your image in Photoshop. Click Here to Get the Image Overlay template.Share this:FacebookTwitterPinterestGoogleTumblrEmail‹ [...]
[...] the text of an image in a post cannot make up more than 20% of the entire image. (More detail: The 20% Text Rule) What’s worse is that the text in your logo counts against that 20%. If your logo is only text, [...]
The Product Poet November 13, 2013
Great tip!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>