By Ricky DeMaio
The season of holiday-themed social media campaigns is here again!
You can be sure that many people will seek out gift deals and discounts on social media. Remember, 58% of all social media users expect deals and promotions when they join your community. In fact, that is the sole reason that 79% of consumers “Like” a branded page on Facebook at all. With that in mind, you can be sure that people will look at your social sites for these opportunities, with no regard to whether they’ve been naughty or nice. We have faith that whatever your campaign is, it will be innovative, creative, and rewarding! Check out our three tips for planning your holiday campaigns here.
But when it’s finished… what’s next? Let’s keep in mind that campaigns always increase activity on a brand’s Facebook page. Instead of letting your engagement subside after your campaign ends, here are three ways to keep your Facebook page active AFTER your campaign finishes.
1. Email a consolation prize.
We can’t all be winners…but we can all be customers! Not everyone will win the grand prize from your promotion or campaign. Don’t let those extra entries leave defeated. Considering emailing everyone who entered your contest a small consolation prize. At the very least, an extra email from your team will remind people of your brand, and keep you top of mind. At best, people will use that 10% discount code and make a purchase. Happy Holidays!
2. Target email addresses with specific FB ads.
By making a Custom Audience, you can now target those entries with specific Facebook ads. Keep them involved with your community. Rather than let all those people float away to some other brand’s holiday campaign, you keep them involved by promoting content toward them.
3. Use their email addresses to create a “look-alike” audience.
Page engagement always increases when you run ads. Rather than run generic ads to people who may, or may not, be interested in your brand, target specific people with a look-alike audience. By using the email addresses you have collected for your most recent campaign, you can target people who are already interested in your product. Even if they don’t know it, Facebook does (kind of like Santa…He knows if you’ve been bad or good, so “Like” my page for goodness sake).
Are your holiday campaigns underway yet? How are you planning on continuing the conversation after they end? Let us know in the comments below.