By Charlie Balk
As Facebook continues to manipulate its algorithm, unpaid reach will continue to plummet and social media managers will need to do everything they can to combat the trend. The most direct solution is improving your content. But a lot can be done to create a community where people actually want to comment, without changing the content. Higher engagement rates lead to higher reach, so getting one-time commenters on a post to engage more than once can pay dividends in terms of reach. And, showing your community you care can go along way in building brand loyalty. According to one study, your brand’s likeability accounts for 80% of whether your brand is remembered later. People don’t like to buy stuff from jerks, so be charming, witty, and nice in every way you possibly can!