Cheat Sheet: How to Win on Google+ in 2014

By Kelly Byrd

via Inc.com

Dare I say it, Google+ is still an underrated network. For all of it’s capabilities, many are still not sure how to capitalize on the platform.

Here’s a short cheat sheet (with some features reminders) for your G+ use in 2014:

Be Specific:
When deciding which networks your brand should be on, remember that it is easy to target accounts on Google+. Posts can be sent publicly, to a circle, or to an individual. Tagged users or brands will be notified, and tagged posts can serve as a private message.

Be Active in Your Community:
A lot of conversation on Google+ takes place in Communities and their discussions on specific topics. You may post to a Community from anywhere on the platform. If the Community is public, your post will also show up on your profile page.

Be Friendly:
There are three types of Hangouts – text chat, private Hangouts, and Hangouts On Air. Both video options allow hosts to chat with up to 10 accounts. Hangouts On Air are public and archived as YouTube videos, so your G+ account must be associated with a YouTube account. If you’re hosting Hangouts on Air, know that there is an audio-only mode as well as a bandwidth slider.

Be Up-to-Date:
The platform is still evolving and adding new features. For example, on the top right of each post you may open a menu of options such as viewing post activity, embedding the post, muting the post or linking to the post.

The newest feature addition, +Post display ads that are created on Google+ in the standard public post format but run on the Google Display Ad Network of 2 million sites is a possible game-changer. With this addition, currently in Beta, brands will be able to promote photos, videos and Google Hangouts or group chat sessions hosted in Google+. Users may see their likenesses and comments packaged into social ads, but Google+ will remain ad-free.

As our CEO Carrie Kerpen said, “Don’t fall asleep on Google+.”

What are your favorite Google+ features? Will this list help you use the platform more in 2014?

Let’s connect on Google+ – gplus.to/KellyByrd

[...] A cheat sheet for your G+ use in 2014 (Cheat Sheet: How to Win on Google+ in 2014 http://t.co/5WKZ4CPoMR via @likeablemedia [+1!])  [...]
Latasha Patrick February 24, 2014
Great article. Thanks for explaining the basic of the platform. I look forward to implementing the knowledge you have shared. Thanks again. Please keep the great content coming.
[...] “Cheat Sheet: How to Win on Google+ in 2014″ [...]
[...] Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people, are the only ones who appear to be asleep. [...]
Don’t Fear Social! January 27, 2014
[...] Likeable has an awesome Google Plus Cheat sheet that will help you understand how G+ works. [...]
Antonel Neculai January 14, 2014
Google+ is addictive... at least for me and many of the people I know or work with. It is much more business or interest-oriented than Facebook. Not to mention the advantage is bringing to SERPs results if used n conjnction with a business page and authorship. Great article @KellyByrd
Kelly Byrd January 15, 2014
Hi Antonel, I'm glad that you and your network are also seeing value in G+ both personally and professionally. Thanks for reading and for your comment! http://gplus.to/KellyByrd
[...] Likeable.com offers a cheat sheet re. How to Win on Google+ in 2014. [...]
kelly wagner January 10, 2014
Hey Kelly! Any other 'cheat sheets' that are good for a complete newcomer? Still trying to figure out the circles, public, private. I'm jumping on in because I like the format of Google +, but still confused. Thanks and 'great work'!
Kelly Byrd January 13, 2014
Hi Kelly, Thanks for reading and for taking the time to comment. Your best resource is probably Google company blog posts about Google+: http://googleblog.blogspot.com/#uds-search-results Thanks for the kudos!
Heather Bayer January 9, 2014
I started with Google + a week ago after a year or more of being one of the G+ nay sayers. I'm now convinced it is the platform of this year and will be spending much more time on here learning and connecting. These tips are helpful - thank you.
Lance E. Carlson January 9, 2014
Thank you Kelly for this. I am just now realizing the potential for G+ going through the roof this year. I firmly believe if you are a blogger or a podcaster and are not at least toying with the idea of HOAs you may get left behind. L
Kelly Byrd January 9, 2014
Hi Lance, Thank you for your comment. I think may people have yet to realize the true potential of the platform and it's value can benefit any brand, business or professional with the required time and resources. Wishing you lots of success this year with G+ and beyond!
Suchi Goyal January 9, 2014
Hi @Mari Smith, is there a way to stop a post to a Community from showing up on my profile page or my business page? Also, like lists can be created on Twitter & Facebook can same be done on G+ too?
Kelly Byrd January 9, 2014
Hi Suchi, Glad to see that you found this via Mari! If the community that you're posting to is private, your post will only be visible there. The Google+ feature similar to Facebook and Twitter lists is Circles: http://google.com/+/learnmore/circles/‎
Carin Kilby Clark January 8, 2014
I love Google + Communities. The way you can organize the information and discussions is far superior to Facebook groups. I also love the Hangouts. It's a collaborative and engaging way to communicate and connect with your audience. I'm pretty much focusing all my efforts on increasing my G+ presence this year. I will still keep the other networks on the radar with Buffer and other tools to stay active. But, between G+ and Pinterest I need to build up my connections and engagement. Thanks for the tips; great stuff! :)
Kelly Byrd January 9, 2014
Hi Carin, Thank you for reading and for your comment! I totally agree - G+ communities are more rich than Facebook groups and Hangouts is the star feature. Other social networks may still be an important focal point for your personal and/or social business strategies, but I do think that many are missing out on not using G+. I'd love to help you start reaching your connections goals: http://gplus.to/KellyByrd http://pinterest.com/KellyAshley Happy new year!

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