By Amanda DiAntonio & Thomas Zukowski From awards shows to major sporting events, ‘tis the season for very big, very “social” events. Today, more than half of Twitter users follow six or more brands. Creating real time content during major events provides brands an amazing opportunity to gain exposure and engage with timeliness. Use the checklist below to help make sure you cover all of the bases when you join the conversation under "real time pressure."
Do you have a favorite real time content example? Share it with us in the comments below!