3 Social Media Statistics You Didn't Know (And Why They Matter)

By Michele Weisman There were many social media moments in 2013 that had major implications for business and brands. You know social media has made its mark when Beyonce, one of the world's biggest music stars, ignores the traditional mass media product launch process and announces the release of her new album via Instagram to her 8 million followers. It's clear that social media is here to stay.

That being said, there is a lot of noise surrounding social media statistics.  It may seem like you've heard every fact out there, but here are three statistics that might surprise you (and enhance your social media strategy).

1. 25% of consumers who complain about products on Facebook or Twitter expect a response within one hour. (American Express Open Forum)

Why this matters: Listening without action is no longer an option for brands on social media. The expectations of consumers have shifted to make brand responses a mandate. A non-response now risks a disappointed customer (at the very least) and a negative brand perception. A brand engaging with its customers on social media has to be make meaningful conversation. When a brand truly listens and understands consumers, it gains immense value without interrupting anyone's day. Listening is often forgotten and almost always under utilized.

2. The fastest growing age bracket on Twitter is 55 - 64 years old. (Pew Research)

Why this matters: Social media is no longer just for the young folk.  Since 2012 this older age bracket on Twitter has grown 79%. And this isn't just happening on Twitter. In fact, Pew Research reported that on Facebook and Google+ the 45-54 year age bracket is the fastest growing demographic, jumping 46% on Facebook and 56% on Google. Yes, teens may be utilizing smaller, shiny toy networks like Snapchat, Instagram, and Tumblr, but it's important to market your product and services where your target demographic is talking and listening--and that very well could be Twitter.

3. A branded Vine video is four times times more likely to be seen than a regular branded video. (7th Chamber)

Why this matters: Since January 2013, Vine has quickly opened up opportunities for brands to drive engagement with its post-integrated 6-second videos. The mobile app has over 40 million registered users across iOS and Android devices, and has quickly found itself at the forefront of modern media networks.

Did any of these three statistics surprise you? What statistic would you add to this list? Share in the comments below!