By Ricky DeMaio Valentine’s Day is almost here! I hope you’ve filled out your store bought cards and hand crafted construction paper hearts in preparation. But if you’re more focused on improving your brand’s online community, then read on.
This year for Valentine’s Day, show some love to the people who really matter: your customers and community members. Without them, you wouldn’t have your business at all. And when your fans are shown gratitude, they feel like they matter and thus are more likely to advocate on your behalf. Your brand will seem less like a company, and more like a person that customers can connect with (i.e. a valentine). Here are three ways to show your community some love.
1. Be exclusive.
There's a gift that all fans love: savings! By offering your community a discount or coupon code for your product or service, it shows that you’re listening to their needs. By making this offer exclusive to your network, you’ll also increase your audience by giving new fans a reason for joining or sticking around. They come for the perks!
2. Get personal.
Get to know your fans on a deeper level. If being a community manager has taught me anything over the years, it's this: people love to be heard. Even if you don’t have all the answers for them, they appreciate the time that someone took to chat with them. When people feel more connected to your brand, they are more likely to purchase your products. And on a network like Facebook, which shares nearly all interactions in the News Feed, these interactions are easily shared. Every time you interact with someone publicly on Facebook--even if you’re just addressing one customer--you’re appearing in that person’s friends’ feeds. By taking care of one person, you are amplifying your brand’s message.
3. Shine the spotlight.
Everyone loves feeling special. By featuring your community in content--either by highlighting their testimonials or using UGC (user generated content)--your page will feel like a close-knit community that supports each other. Fans will be more likely to offer thoughts and photos if they know that they might be used for a brand they like. Admiring your community members is a great way to show your appreciation.
How are you going to show your community some love tomorrow? Share your thoughts and creative ideas in the comments below.