With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements. It's impressive, but it's also overwhelming. So the question remains: how do individuals and brands cut through the content clutter, stand out, and connect with influencers?
Here are five tools you can utilize to increase your Twitter network.
Click to Tweet: Have you ever wanted your loyal blog readers, website visitors, brand ambassadors, and/or employees to easily share your content with their Twitter network? Click to Tweet is an awesome tool we use at Likeable Media. It allows users to generate an auto tweet link that promotes content on Twitter. Craft your own Click to Tweet by following these four simple steps:
- Visit Click to Tweet and connect your Twitter account.
- Type the exact copy of your tweet. If you are including a link, Click to Tweet does not automatically shorten a link for you. Use a link shortening tool like bitly before pasting your URL into the Click to Tweet share box.
- Once your copy complete, click the "Generate Link" button to create your custom Click To Tweet link.
- Copy the generated link and share accordingly.
The ability to track, identify and analyze the pulse of what people are excited about or fussing over at any given moment is extremely valuable. Despite its capabilities, @MagicRecs is still relatively small with approximately 56,0000 followers.
Twellow: Once you’ve found your voice on Twitter, it’s time to start engaging in conversation. Twellow is essentially the "Yellow Pages" of Twitter. This tool is a search directory that allows users to search profiles on Twitter by location, industry or keywords. People want to be talked with, not at. Engage with as many people as possible: your never know who your next prospect or ambassador will be.
Twitter lists: A list is a curated group of Twitter users. You can either create your own list or subscribe to a list created by another user. When viewing a list, the user sees a stream of tweets from only the users added to that list. Lists are a great source to cut through the "noise" on Twitter and connect with a select group of users in real-time. Twitter lists allow users to recommend other users to follow. Additionally, when you subscribe to a Twitter list, you're not actually following every user on the list, but following the entire list. Create lists of your customers, prospects, brand ambassadors and/or employees. Subscribe to the Likeable Media Team Twitter list here.
Topsy: Topsy.com is a Twitter search engine that lets users see the latest Twitter results in the past hour, day, week, month, custom date range or all time. This listening tool can be used to tweet relevant content related to your industry. See what content has been shared about social media.
What tips, tools or tactics do you use to build your Twitter following? Share in the comments!