Content. Content. Content. Content is a big buzzword these days. Brands need to be publishers. They need to be creative agencies. They need to make their products something that people want to talk about online. Why? Content is how brands speak to consumers. But it's not all about talking to consumers. It's also about listening.
In today's episode of Carrie's Corner, I discuss how brands can learn A LOT more about their market, products, and competitors, simply through "active" listening.
For more tips on "active" listening, download our eBook: 10 Questions & Answers That Reveal Why Advanced Social Listening Matters.