By Keith Murray Sharks. The most feared predator in the deep blue sea, and this shouldn't be a surprise as to why. They have been around for millions of years, always adapting and evolving. So why should social media strategists care?
This won’t be your typical Shark Week reminder to use the hashtag or to create custom content about it starting on August 10th. Instead, this is intended to help shape your social media strategy.
Shark Fact #1: Sharks have an astounding sense of smell, so powerful that they can detect a single drop of blood in an Olympic-sized pool.
Social Media Lesson #1: I’m not saying you’re blood thirsty like these fellow deep sea predators, but social listening can be beneficial. Testing the waters by seeing what people are saying and engaging with these conversations will help your brand understand what your customers want and can potentially turn non-fans into brand loyalists.
Shark Fact #2: Most shark attacks on humans occur within a few hundred yards of shore, because that is where people are most likely to be.
Social Media Lesson #2: Is your customer base over the age of 35? If so, Instagram is probably not the right move for you since over 90% of the 150 million people using this network are under the age of 35. BUT find the network where your fans/customers are and start there. Obviously, you’ll begin to target younger demographics and this is when you can and should think about searching other places to be on.
Shark Fact #3: Whitetip Reef Sharks hunt at night and often in groups.
Social Media Lesson #3: Social media never stops so it shouldn't end for your team when the office closes for the night. Live tweeting events at night are crucial for your brand to become involved with, but make sure it is relevant for your brand. Creating great real-time content can help your brand get noticed, earn new followers, and potentially new customers.
Shark Fact #4: Certain shark species (such as great whites) will drown if they stop moving. They lack necessary muscles to pump water through their mouth.
Social Media Lesson #4: Don’t stop moving. If you’re only on Facebook, make sure you’re dedicated to researching new trends and new networks. Social media is always moving forward and you don’t want your brand’s social media presence to go belly up.
Which social media tactics is your brand using? Share in the comments below!