As most marketers know, the concept of time on social media is entirely different than the time by which we live our lives. With that said, it is important to provide readers with an update to a previous Likeable Media blog post centered on one of the most important aspects of a social media strategy: creating a content calendar. Here are some steps for creating your calendar and important factors to consider — don’t forget to check out the free template. Happy writing!
Step 1: Create an Outline
Typically, there are a lot of different elements that go into a social media content calendar. Consider the following when creating your outline:
- Upcoming Holidays or Events
- New Products
- Content Categories
Step 2: Start Writing
Once your calendar is outlined with the key initiatives you need to cover and the types of content you would like to focus on, the copywriting process is instantly more efficient. If there is a link or a hashtag you must use, add it. It is much easier to include these elements from the start than to go back in and add them (plus going back later to add information creates a larger margin for error).
Step 3: Add Creative
If there are creative elements that need to be included in your calendar, make sure you add them as soon as possible. Having creative (or at least descriptions) in the calendar makes it much easier for yourself and others who will be utilizing it.
Step 4: Review
It is imperative that you double-check everything before presenting a content calendar — including copy, creative elements, links, hashtags, and any other information it included within it. Once you have done this, be sure to have others review the calendar as well. An extra set of eyes can not only point out mistakes you missed, but can also offer different opinions and bring up issues you may have not considered.
Step 5: Track Changes
Content calendars are prone to changes, and it’s important to keep track of those changes. Slight edits can easily get lost in an unorganized calendar which could result in posting incorrect information. It’s easy to avoid this by keeping track of changes and staying on top of updates. It could spare you a major headache later.
Follow these steps to create an easier, more efficient content calendar, and don’t forget to access the free content calendar template here.
What are your best tips for creating a social media content calendar? Share them in the comments below!