How Brands Can Leverage the #Instafamous

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By Elana Lyn Gross Instagram recently surpassed 150 million users. Some of these users have been lucky enough to become #instafamous, meaning that these individuals have hundreds of thousands of followers. Recently brands have been reaching out to bloggers like myself and asking them feature their products in Instagram photos. Yes, people are getting paid just for taking a photo on Instagram.

Here are three simple ways that your brand can leverage the the power of these Instagram influencers.

1. Arrange a guest post.

Influencers often have a high following because they post pictures that are aesthetically pleasing. By asking influencers to guest post, brands can increase the quality of their images and, hopefully, introduce a new audience to the brand. The Waldorf Hotel, for instance, gave blogger Carly Heitlinger of  The College Prepster (100,065 followers) the key to a suite and its Instagram password. This tactic is particularly successful because the influencers tell their authentic stories during their account takeover.

collegeprepster

2. Send product.

To celebrate National Lilly Pulitzer Day, the Lilly Pulitzer team sent dresses and accessories to influencers and even made custom watercolor prints for brands like Zappos, Neiman Marcus, and Nordstrom to share on their feeds. Everyone who was gifted Lilly Pulitzer posted a photo in the outfit on National Lilly Pulitzer Day. When Julie Hengel of Gal Meets Glam (277,762 followers) posted her picture, she got 9,420 likes. The Lilly Pulitzer team also created a compilation Flipagram and tagged the brands and bloggers they had worked with. The post got more than 10,800 likes.

lilly pulitzer

3. Invite guests to in-person events.

Vineyard Vines gave the social media power couple Sarah Vickers (155, 366 followers) and Kiel James Patrick (151,028 followers) of Classy Girls Wear Pearls and Kiel James Patrick clothes and tickets to the 2014 Kentucky Derby®. The two influencers shared their experience at the derby on Instagram, wearing clothes from the brand’s Kentucky Derby collection. One of the many photos they posted received 7,272 likes.

kjpderby

Use these tactics to work with top Instagram influencers and watch the likes add up exponentially!

Photos via Carly Heitlinger, Julia Hengel, and Sarah Vickers