I find it both extremely interesting and ironic that after Google tried to beat Facebook at social media, Facebook is going to beat Google at advertising. If you had told me this three years ago, I would have told you that you were crazy. But I find myself clicking Facebook ads more often than I care to admit. That’s because Facebook knows me and therefore, advertisers are able to target me more specifically.
Here’s why I think Facebook is a more powerful advertising platform and will ultimately surpass Google in ad spend.
Facebook knows you.
No cookies? No problem. Over the years, Facebook has gotten to know you and your friends, and what you truly like and dislike.
Facebook respects you.
By allowing you to opt out of ads and control your own privacy, Facebook allows the user to control the experience better than most online advertising platforms.
Facebook advertisers have gotten smarter.
The targeting that Facebook ads provide means that your message will always reside with people who want to see your message. It’s truly a win-win.
Facebook targets fans on sites outside of Facebook.
As if those reasons aren't enough, Facebook recently announced the expansion of ads across the web. That’s right. Worried about not reaching fans who may not visit Facebook on a given day? Now Facebook provides advertisers with the ability to target fans on sites outside of Facebook.
What do you think about the new direction of Facebook ads?