How To Create A Social Listening Strategy

By Corey Smock

In the latest episode of The Feed, Corey Smock is joined by Sheldon Levine from Sysomos. Sheldon stops by to chat about how marketers can use social analytics and listening software to help stay ahead of the social media curve. Through analogies and metaphors, he makes it simple to understand listening and monitoring techniques as a marketer in the social space. Corey and Sheldon also get personal, discussing Movember, radio voices, and more. 

Listen to learn more about what Sysomos has to offer, how marketers can utilize it, and why it's important to track conversations and identify key industry influencers.

Download and subscribe to The Feed.