Pinterest isn’t just for sharing beautiful photos. It’s also a proven revenue generator for businesses. Data has shown that out of all of the social networks, Pinterest is the one that drives the most traffic and sales. New York Magazine reporter, Kevin Roose wrote that, “According to Shopify, users referred by Pinterest are 10 percent more likely to make purchases on e-commerce sites than users of other social networks, and they tend to spend twice as much as users referred by Facebook (Pinterest Is Sneaking Up on Twitter, Facebook, and Google).” Although Pinterest doesn’t release their numbers, it’s estimated that they have 40 million monthly active users. What does that mean for your brand? It means that when leveraged correctly, Pinterest can drive traffic and revenue to your business. This blog has already covered best practices for Pinterest, but today I’m going to show you how to use Rich pins. Rich pins are pins that, “include extra information right on the Pin itself (Pinterest).” There are six categories of Rich pins: app, movie, recipe, article, product and place.
App: Did you create the next Flappy Bird or Snapchat? Mozel Tov! Make sure people can quickly learn about your app, realize how amazing it is, then download it. App Pins have an install button so Pinterest users can download the app without even having to leave the site.
Movie: Movie Pins show ratings, reviews, and even members of the cast. Use this if you are promoting a film or own a movie review site.
Recipe: Beautiful food images do extremely well on Pinterest. I even skip cookbooks, and Google, and go directly to Pinterest when I’m looking for a new recipe to try. Recipe Pins show Pinners the serving size and all the ingredients they will need to make the delicious recipe.
Article: Article Pins include details such as the headline, author, and a short description of the article. Now you can search the web, find an article, and Pin it to read later. I recommend that bloggers and editorial professionals optimize their platform for Article Pins. There are often times when I want to read an article but don’t have time — now I can Pin it to my “reading list” then read it later.
Product: Product Pins are a must for e-commerce companies. Product Pins include pricing, availability, and the company selling the product. Pinners are also notified when a product they pinned goes on sale!
Place: Place Pins have a map, an address, and a phone number. Place Pins are optimal for brands with multiple store locations. Make it easy for people to discover, then find, your location.
Start using Rich pins to elevate your Pinterest content and turn something “so Pinnable” into something “so profitable.”