By Brian Murray
For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is millenials. The good news is that they aren’t alone: Even politicians such as Hillary Clinton have joined the platform.
For those that don’t know, Snapchat is a one-to-one, and recently a one-to-many, visual messaging platform where the message disappears after a predetermined amount of time. There are many reasons the platform is exploding—including the fact that people must pay attention or risk missing the message. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters! Here are five things you need to know about them:
- Geofilters are specialized filters. Many are tied to a location or sponsored, live events. Swipe left or right after taking a picture to choose the filter. Once you leave a location you may not have access to the filter anymore: So act fast!
- If you are artistic or are a designer, you can actually submit your own Geofilters. Snapchat isn't accepting designs from brands (except for a select few paid filters like McDonalds' or Lilly Pulitzer's) but the reported results have been great.
- Some people are so obsessed with Geofilters that they are using different apps to mock their locations to get the unattainable ones!
- Snapchat Geofilters are quickly making their way onto other platforms because people are downloading their pictures. (Tip: Click the down arrow to download). There are even Tumblrs and Instagram accounts like @Snapchatgeos, @geofiltersz and @snapchatgeofilters that are sharing filters for people who don’t have friends all over the world.
- College campuses are embracing Geofilters, so much so that just about all of them seem to have one!