Why Use Live Streaming Apps Periscope and Meerkat?

couple live streaming via an app

By Erin Minty

As technology advances, it is important to keep up-to-date with social media. And for those who are finding that the usual suspects—Facebook, Twitter, Snapchat, etc.—aren’t enough, there’s a new brand of social media on the market to add to your repertoire ASAP: Periscope and Meerkat. 

Platforms like Periscope make it easier to connect with your fans and customers. While Twitter makes it easy to send a quick “hello” or a link to a blog post, Periscope brings you directly in front of the customer. Through live video feeds, your followers can see you, the person, as opposed to you, the brand, giving your messaging incredible transparency and helping people love you even more! 

Because Periscope is so new, it can be confusing to incorporate the app into your already-strong social media plan. But there are a ton of interesting ways you can use Periscope to build your brand:

•    Product demo / product release / press release
•    Q & A
•    Celeb interview
•    Behind the scenes look at the company
•    Focus groups
•    Promotions

While Periscope and Meerkat use similar technology, each one has its strengths and weaknesses. While Meerkat sends your broadcasts directly to Twitter, Periscope lets viewers watch from the mobile app. So far, most brands have flocked to Periscope as their number one choice, but the technology is still new, and both apps have built up a large following. It’s up to you which you choose!

Would you join a live streaming app? Let us know in the comments below.