Your favorite social networks are constantly evolving. Can you believe that Periscope and Meerkat are less than a year old?
As often as networks release new features, audiences discover their own innovative techniques for content creation within the software's limitations. Here are four trending methods to create dynamic content for your social media presence, both audience and network driven:
Twitter: Click-to-Reveal Images
If you spend a lot of time on Twitter, you may have stumbled upon a snazzy new feature — the click-to-reveal image. Typically, the image poses a question with a CTA suggesting you click to reveal the answer.
When the image is viewed in a separate container, it takes on a new appearance and the answer is revealed. At first glance it seems you have been directed to a new tweet, but that is not the case. In reality, this is not a new feature. It’s simply an innovative way of using transparent PNGs to reveal hidden messages within Twitter’s black preview container.
Visit medium.com to see exactly how this sneaky trick works.
Snapchat: Forward-Facing Lenses
Snapchat Lenses are a feature purely unique to the world’s fastest-growing social network. They allow you to augment your selfies with animated rainbows, halos, distorted facial features and more.
The facial scanning software is accurate, quick and endlessly entertaining. It’s even more fun when you add these distortions to celebrities. Flip the camera to forward-facing mode and hold it up to your TV or computer screen. To scan, you’ll need to work with a video that keeps a person’s face in frame for a moderate length of time. Hold still, press the screen and voila — you can now add stars, simulated tears and googly eyes to your favorite pop star!
Instagram: Contact Paper Backdrops
The overhead photograph is a classic staple of Instagram imagery. Whether you’re showing off the contents of your bag, the ingredients of a recipe or even a singular product, the backdrop of your photo can be just as important as the subject.
Contact paper allows you to fake any type of surface without the hassle of seeking out the real thing. White marble paper is particularly effective, adding elegance to your compositions at little cost. Purchase a bundle at your local hardware store or Amazon and fire away!
Facebook: Profile Videos
The popularity of Facebook video shows no signs of slowing down. Recently, the social network revealed a new way to incorporate multimedia into personal and brand pages. Rather than just a still profile image, you can now upload a 7-second looping video.
Microvideos are a perfect platform for experimentation and self-expression. Create a simple animation, construct a seamless loop or simply upload one of your favorite moments.
Note: As of now, there is no video option for cover photos, but keep an eye out for new developments.
Social networks are constantly keeping audiences engaged with exciting new features. Got a tip to share? Post it in the comments below!