By Brian Murray
Since Snapchat began offering ads, it has been unattainable for many brands because of the exclusivity and price tag. It reportedly did not entertain budgets unless they reached into the hundreds of thousands, if not millions.
But in February, the social media platform rolled out Sponsored Geofilters that anyone (individuals and businesses) can create. This can be quick easy way to celebrate an event or make an impact at a live event.
Here are some important considerations before planning a custom Geofilter.
NOTE: This is all drawn from our experience creating Geofilters through the self-serve platform.
- The correct size for a Snapchat Geofilter: 1080px by 1920px, and under 300kb.
- If you're a business, it will display that it is sponsored to the person who took the picture. It won’t be visible once they send it, but that should still be considered (see below image).
- You can’t include URLs, phone numbers, or emails.
- You shouldn’t cover too much of the screen.
- Secure the rights necessary for anything you use, including business names and logos.
- Template for creating a good filter.
- Submission Guidelines with more details.
Timing and Location
- Pricing starts as low as $5. It all depends on duration and location.
- You can set a specific time and date (shorter than 30 days), but it currently only allows full hours. You cannot choose to have a filter from 9:30am - 5:30pm.
- The minimum location size is 20,000 square feet. The maximum is 5,000,000 square feet. (via the self-serve platform.)
- Cost appears to vary based on location. For instance, the cost of the Barclays Center is more than that of Likeable Media. This is likely due to inventory and traffic projections.
- Snapchat requests that you provide at least 24 hours for approval. Approval seems to happen quicker, and it communicates the entire process via email
- Customer service inquiries might be slow via email, but the Twitter account is very responsive. So check out @SnapchatSupport.
- If you include the "@" symbol in your creative, it appears you will be rejected.
- You’ll receive four emails: one upon ordering, one upon approval (or not), one when your credit card is charged, one when it goes live.
- After your campaign, you will see two metrics: total views and total uses. Views are defined as both live (in-location) and sent (the amount of times it is seen by others).
Have you created a Snapchat Geofilter? What was your experience? Share your thoughts with the Likeable Media team below.