5 Things You Might Not Know About Facebook Live

By James Reichert

Five months ago, Facebook made its livestreaming service, Facebook Live, open to all users and brands. This was a direct move to combat other popular livestreaming apps like Periscope and Meerkat. Within these five short months, brands and personalities alike have been utilizing this new tool as a way to connect with users in a more direct way. Here are a few things about Facebook Live that you may not be aware of.

1. There is a live map for personal discovery. 

This feature directly focuses on swaying users from other livestreaming apps. Rather than waiting to be served a video like most Facebook content, this feature allows users to go find a livestream that may interest them.  I am looking forward to using this during this year’s Olympic Games! 

2.  You can promote a live video after it is completed.

Want to get more out of your livestream? You can promote it via Facebook Power Editor. Doing so will allow you to serve this video to the exact audience it was meant for. The algorithm seems to favor the videos in the Newsfeed, but having control after it goes live is an enticing move.

3. You can stream a live video for Facebook Groups and Facebook Events.

This is a pretty cool feature for active groups and event pages. It allows a captive audience to be involved in an event even if they can’t attend it IRL. 

4. There is a three second countdown before the live stream starts after hitting “Go Live.”

Have a timely start time for an event? Make sure you hit that “Go Live” button three seconds early! This is extremely important for events that need to start at a particular moment (think the New Years’ countdown).

5. Facebook is rolling out a few updates to allow users to personalize the video.

Filters have been confirmed, and you will soon have the ability to draw on your video in real-time. This is a fun way to add a personal touch and help a video stand out more in the Newsfeed.

 

Have you utilized Facebook Live yet? Do you have any favorite brands or personalities currently using the feature? Let Likeable Media know in the comments below!