Guy Siverson, Guest Blogger
The following is part two of a three-part series. Consider reading part one before continuing.
Now that you’ve laid a clear foundation for what you will be writing it’s time to dive into how to write it.
The Internet is no place to launch a Macbeth style diatribe nor is it advantageous to fill your work with keywords simply to crowd search engines.
Instead you need to clearly and succinctly:
Define Your Message
You’ve already decided what you are going to write and you know who the intended recipient will be, but when it comes to writing for the web, there’s more to consider.
You need to be sure that the readability of your message is clearly defined. Think short two to three sentence paragraphs. I’ll even use one sentence to define a paragraph.
- It increases the ability for your recipient to scan your content.
- It makes the actual readability more fluid in flow.
- It shows the viewer that you really do have their best intention in mind.
Simply put, provide a high-quality experience for the user. This is required for creatives to continue to grab a reader’s attention.
Other ways that I ensure clear definition of copy when it comes to the web is:
- By using bullets and numbering as opportunities present themselves.
- Creating headings and sub-headings as appropriate.
- By using bold and italics where appropriate.
Whatever can make the user’s experience a more pleasant journey should be the priority. In short, be clear.
With that said, what do you do to enhance your viewer’s experience? Share your ideas and thoughts in the comments below.
Evaluate Your Existing Content
Chances are you didn’t just launch your site, but you have been working on it for an extended period of time. Take a critical look at what is and isn’t working for you.
This process involves past, present, and future content. If you find pieces that do not clearly resonate with the mission or help to define your message, you may want to discard them.
The more you can establish the power of all your content to revolve around the common theme of your goals and mission, the deeper attention you will correspondingly receive from the search engines.
Create a Campaign
Once all your content is speaking the same language it’s time to create a campaign of influence. We will be delving deep into this in our next article.
For now, it’s important to note that your campaign will extend outward from your site while drawing people into your work.
Establishing social media channels
Working with social groups on Facebook and LinkedIn.
Tying in the power of other Web 2.0 platforms.
If you don’t tell people where to find your main message, they are not likely to arrive there on their own.
Guy Siverson is a guest blogger who has spent over 20 years helping people succeed online. His latest work empowers marketers to prosper financially. He is available for private consultations as well as live or virtual speaking engagements by calling 702-439-4766 during normal business hours.