Julie Roehm of SAP on All The Social Ladies

Julie Roehm


Julie Roehm is the Chief Storyteller and SVP of Strategic Relationships at SAP. Before that she had a long history building huge brands at Ford, Chrysler and a brief stint at Walmart that was a pretty public failure. Take a listen to some of her stories and how social media might have played her story a little bit differently had it been around earlier.

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Key Topics

  • The Story of Julie’s Career
  • Making a Brand Spark
  • Rising Gracefully
  • Key Answers

Recognizing the warning signs:

Many of the close people around me, those who I should have trusted instinctively, told me that the role at Walmart wouldn’t be for me. For me, it was a bad choice and I think it was a bad choice for them too. We shouldn’t have done it to each other. It was a really hard time to go through but one of the nicest things I heard was a couple of days ago when my son said to me that if I hadn’t taken that job then we wouldn’t be where we are today. That is the way to look at the world – I’m so glad that he has that attitude. If you can remember those ugly times but still be so happy and so grateful for where you are, what you have and the people you know, you’ll be ok. Even when things are really bad, that’s when you have to realize that there is probably a reason why. If you can get through it and see what the meaning is, you can be better.

Do you feel more sensitive to the social space?

I definitely feel more sensitive about social media and it’s one of the reasons that I don’t jump all in. Part of it is that we live our lives looking at a screen. The way the world moves forward, is not through texts and emails. I understand it’s there to augment but it’s the personal relationships and the trust that’s built when you’re sitting in front of somebody. There’s not a possible way to do all of that and be a part of every social platform. Social media is valuable but I don’t think it’s pervasive. Also, as women we need to support each other. I was amazed how many women even from my industry were quick to jump on and attack me without knowing me.

Key Sound Bites

-“Inevitably, every great leader will fall at some point but the way in which they rise is how they are remembered. Did they rise with grace and dignity? Did they learn something and become better? That is the test.”

-“If you believe in yourself and can surround yourself with good people who also believe in you and support you, you really can do anything.”

-“Even when things are really bad, that’s when you have to realize that there is probably a reason why. If you can get through it and see what the meaning is, you can be better.”

Resources

Company Website
Personal Twitter
Company Twitter
Personal LinkedIn
Company LinkedIn