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9 Reasons Why Sales Will Never Die

By Adam Lichtenstein A generation of inbetweeners in culture, war, and technology, 90s kids are the children of the Internet. It started in chat rooms, led to Instant Messaging, and eventually they became the first adopters of social media (Facebook used to be for students only). But all those Friend Requests and “personalized” messages don’t [...]

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Why Facebook Ads Matter More Than Ever

By Adam Lichtenstein The consensus of late is that Facebook Ads are a waste. One catalyst was GM’s $10M ad spend renegging practically minutes before Facebook’s IPO. The media construed this to mean GM may have known something we didn’t. This sparked more questions over the platform’s capabilities for effective advertising. Large corporations have spent [...]

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