A generation of inbetweeners in culture, war, and technology, 90s kids are the children of the Internet. It started in chat rooms, led to Instant Messaging, and eventually they became the first adopters of social media (Facebook used to be for students only). But all those Friend Requests and “personalized” messages don’t translate to social skills IRL (that’s In Real Life, of course). Those are the most important skills a salesperson can have; more than having technique, a good salesperson needs to be personable. And as antiquated as it may seem, sales was, is, and always will be an invaluable part of business.
The majority of the startup demographic consists of young, talented people creating stellar products, without a clue as to how to sell them. Especially since they’re so invested in the company’s success. This makes it harder to look at the product or service objectively–like your customers will.