By Danny Groner Getting the right brand voice to line up with your intended audience takes time, and some degree of experimentation. For more visual companies, it’s worth considering image-friendly platforms like Tumblr, Instagram and Pinterest. Visual communication dominates the Web, with infographics, videos, slideshows, and gifs, helping to shape a story. Here are three examples [...]
By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off. Likeability is a growing trend among B2C companies, which can no [...]
By Brian Honigman Mobile focused social networks that act as a one-stop shop like SnapChat, Instagram, Vine, and Kik are quickly becoming the standard among teens and other demographics as they see immense user growth and engagement. One of the front-runners of this new shift toward simple, media-rich, and mobile focused networks is Pheed. Pheed quickly rose [...]
By Adam Lichtenstein The biggest event in American television is only a few weeks away. And if last year is any indicator – Super Bowl 46 broke records with over 111 million people tuning in – we could already be seeing the biggest TV event of 2013. But a big chunk of those viewers couldn’t care [...]
By Ben Lieblich Facebook now belongs to all of us. Literally. The company plans to raise $5 billion or more in an IPO scheduled for the spring. If all goes according to plan, anybody with a few dollars can buy shares and own a piece of the firm.
Is it possible to describe social media in three words? Last night I decided to find out.
Gossip Girl here. Your one and only source into the scandalous lives of the social web’s elite. Social sites such as Facebook and Twitter are often great resources for obtaining and sharing information. You share with your friends, your friends share with their friends, and the information spreads like wildfire… but rumors start when conversations [...]
By Leo Mikinberg Facebook recently launched Facebook Deals, giving retailers yet another avenue by which they can provide discounts and promotions to consumers. Between Facebook Deals and Foursquare specials, there is a lot of potential savings floating around mobile cyberspace. The question I ask is, can I check-in to enough savings to cover the cost [...]
Welcome first-time guest blogger, Joseph Amodio, a Buzz Builder from our New York office who blogs about his initial thoughts on the new consumer review site Social Smack. We all have our favorite brands and the brands that we loathe. We love to love and we love to hate brands, sometimes for the right or [...]
By: Leo Mikinberg The Facebook Ad Platform acts much like a coin sorter; 500 million users go in one end and on the other end you get only those users that fall in to your search criteria. Prior to November 11th, the Facebook ad dashboard targeted users by Location, Age, Sex, Marital status, Like’s, Interests, [...]