By Danny Groner Getting the right brand voice to line up with your intended audience takes time, and some degree of experimentation. For more visual companies, it’s worth considering image-friendly platforms like Tumblr, Instagram and Pinterest. Visual communication dominates the Web, with infographics, videos, slideshows, and gifs, helping to shape a story. Here are three examples [...]
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The Social Bowl: How Social Media Will Take Center Stage At This Year’s Biggest Game
By Adam Lichtenstein The biggest event in American television is only a few weeks away. And if last year is any indicator – Super Bowl 46 broke records with over 111 million people tuning in – we could already be seeing the biggest TV event of 2013. But a big chunk of those viewers couldn’t care [...]
What Is Facebook Worth To You?
By Ben Lieblich Facebook now belongs to all of us. Literally. The company plans to raise $5 billion or more in an IPO scheduled for the spring. If all goes according to plan, anybody with a few dollars can buy shares and own a piece of the firm.
The Social Media Rumor Mill
Gossip Girl here. Your one and only source into the scandalous lives of the social web’s elite. Social sites such as Facebook and Twitter are often great resources for obtaining and sharing information. You share with your friends, your friends share with their friends, and the information spreads like wildfire… but rumors start when conversations [...]
Bullseye! The Facebook Ad Dashboard: Targeting and Reporting
By: Leo Mikinberg The Facebook Ad Platform acts much like a coin sorter; 500 million users go in one end and on the other end you get only those users that fall in to your search criteria. Prior to November 11th, the Facebook ad dashboard targeted users by Location, Age, Sex, Marital status, Like’s, Interests, [...]
