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All posts by amanda

3 Ways to Find Content Inspiration

By Amanda DiAntonio

 

Each month, we are presented with the task of creating new content for brands that we work with. The keyword here being new. The reason I stress this word is because too often brands reuse images and copy that their communities have already seen.  According to the Custom Content Council, “90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.”  If you find yourself struggling to come up with new ideas, here are three simple ways to find some content inspiration. Continue reading

3 Things You Didn’t Know You Can Do On Pinterest

By Amanda DiAntonio

Have you found yourself paying more attention to Pinterest lately? This network, which many discounted, has now become the third most popular social network in the United States. Likeable Media’s new, exclusive white paper, Pin Your Way to Profits: Why Pinterest is Vital for Driving Sales, takes an in-depth look at the unique aspects of Pinterest and how it can have a considerable impact on sales. In the meantime, feel free to follow these valuable, yet little known Pinterest tips. Continue reading

3 Common Mistakes You’re Making on Pinterest

By Amanda DiAntonio

Pinterest is an extremely important network for your brand to be on, especially if you value online purchases. The network’s shoppers spend significantly more per checkout, averaging between $140–$180 per order compared with $80 and $60 orders for Facebook and Twitter shoppers, respectively. Yet you could be missing out on reaching prospective customers on the network because of major errors you aren’t aware of.

Below are three common mistakes you might be making that are causing customers to pass you by. If you are a Pinterest user, read and sympathize, because you definitely know the feeling. And if you’re a marketer, take note and don’t be the cause of such frustration. Continue reading

The Dos and Don’ts of Twitter Content (In 140 Characters or Less)

By Amanda DiAntonio

Twitter bird characterDetermining what content works for your brand on Twitter may seem like a guessing game at times, but as many brands have already discovered, finding the right content is like striking (social) gold. Since Twitter users are 3 times more likely to follow brands than Facebook users, developing a successful content strategy (or refreshing an old one) is not something that should be taken lightly. Below you will find a few dos and don’ts of Twitter content (and, in the spirit of brevity, each tip is 140 characters or less). Continue reading

The Steps to Creating Successful Real Time Content [Free Printout]

By Amanda DiAntonio & Thomas Zukowski

From awards shows to major sporting events, ‘tis the season for very big, very “social” events. Today, more than half of Twitter users follow six or more brands. Creating real time content during major events provides brands an amazing opportunity to gain exposure and engage with timeliness. Use the checklist below to help make sure you cover all of the bases when you join the conversation under “real time pressure.” Continue reading

Why Brands Should Be Thankful for Pinterest this Holiday Season

By Amanda DiAntonio

There is a good chance you’ll hear the classic question: “What are you thankful for?” at least once this week. But let’s be more specific – “What social network are you thankful for?” – for many brands, the answer could and should be Pinterest; especially this holiday season. After all, Pinterest shoppers spend $140-$180 per order and with 70 million users…well, you do the math. Continue reading

Pinterest Pop Quiz: Will Your Brand Pass or Fail?

By Amanda DiAntonio

 

According to data from the social bookmarking and tracking firm ShareThis, Pinterest is close to overtaking e-mail as the third most popular sharing channel behind Facebook and Twitter. In fact, Pinterest accounts for 23% of all social media-driven e-commerce sales, despite being a significantly smaller social network.

Since the holiday season is right around the corner, it’s time to give your Pinterest brand page a pop quiz. For each section, take a look at the corresponding numbered paragraph below to find out if your page passes or fails.

Continue reading

3 Reasons to Use Rich Pins on Pinterest

By Amanda DiAntonio

Pinterest holds vital potential for brands. In fact, Pinterest can be more valuable for certain companies than having a Facebook or Twitter presence. That’s because Pinterest offers a clear sales opportunity – 70% of people on Pinterest use it to get inspiration on what to buy. With such a large opportunity at hand, it is important to be informed about all that Pinterest offers in order to monetize the platform effectively. If you’re in need of a refresher on the basics of Pinterest for Businesses, click here. For those who are interested in discovering what else Pinterest can offer, consider rich pins. Continue reading

Should Your Brand Be On Pinterest?

By Amanda DiAntonio

Pinterest announced two new features last Friday. In the next few weeks, the network will begin tapping into user’s cookies, log data and device information to deliver more customized pins and boards. Unless of course, the user enables “Do Not Track.” (Do Not Track is a browser feature that allows people to avoid cookies that collect personal information as well as 3rd party cookies that can be used for advertising.) The other upcoming feature is an edit button that lets users better customize their home feed based on their interests. Continue reading

How to Be a Social Media Showstopper

By Amanda DiAntonio

Everyone seeks entertainment in some form or another. It is defined as the action of providing or being provided with amusement or enjoyment and in many ways social media is a form of entertainment. In the entertainment industry, ideas live and die based on the people watching and listening, so it would make sense for the industry to go directly to these people. This is where social media takes center stage. The right social media campaign has the power to boost ratings, sell tickets, and reach more fans on a personal level than ever before. From artists to companies, if you’re in the entertainment industry and you’re not on social, this may be your final act. Continue reading