Archive by Author

How to Be a Social Media Showstopper

by on 12:00 PM in Blog, Entertainment, social media

By Amanda DiAntonio Everyone seeks entertainment in some form or another. It is defined as the action of providing or being provided with amusement or enjoyment and in many ways social media is a form of entertainment. In the entertainment industry, ideas live and die based on the people watching and listening, so it would [...]

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The Prize That Everyone “Likes” – 3 Ways to Make Your Next Facebook Promotion a Success

by on 11:52 AM in Blog, Facebook

By Amanda DiAntonio As many brands have come to realize, Facebook promotions are a great way to increase engagement, fan counts, and (if done correctly) positive sentiment. Creating these promotions has become relatively simple, but ensuring that they are successful can be more of a challenge. If you are going to run a Facebook promotion, it [...]

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The “Fall” of Social Media

by on 11:47 AM in Blog, social media

By Amanda DiAntonio With a cool breeze and the scent of pumpkin spice lingering under our noses, there is no denying that fall is just around the corner. Being a rather festive person myself, I am ready to embrace the season with open arms. For others, the transition will not be so easy. Whether you’re [...]

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Going for the (Content) Gold: The Skills Needed for a Winning Content Strategy

by on 12:25 PM in Blog, Content, Top 5 Lists

By Amanda DiAntonio It’s no secret that tonight all eyes will be on London as we usher in the 2012 Olympic Games. For the next two weeks we will watch athletes push themselves to the limit in order to win that coveted gold medal. Each event requires different skill sets from its athletes. I believe [...]

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