Archive by Author

The Dos and Don’ts of Twitter Content (In 140 Characters or Less)

By Amanda DiAntonio Determining what content works for your brand on Twitter may seem like a guessing game at times, but as many brands have already discovered, finding the right content is like striking (social) gold. Since Twitter users are 3 times more likely to follow brands than Facebook users, developing a successful content strategy (or [...]

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The Steps to Creating Successful Real Time Content [Free Printout]

By Amanda DiAntonio & Thomas Zukowski From awards shows to major sporting events, ‘tis the season for very big, very “social” events. Today, more than half of Twitter users follow six or more brands. Creating real time content during major events provides brands an amazing opportunity to gain exposure and engage with timeliness. Use the checklist below [...]

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Why Brands Should Be Thankful for Pinterest this Holiday Season

By Amanda DiAntonio There is a good chance you’ll hear the classic question: “What are you thankful for?” at least once this week. But let’s be more specific – “What social network are you thankful for?” – for many brands, the answer could and should be Pinterest; especially this holiday season. After all, Pinterest shoppers [...]

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Pinterest Pop Quiz: Will Your Brand Pass or Fail?

By Amanda DiAntonio   According to data from the social bookmarking and tracking firm ShareThis, Pinterest is close to overtaking e-mail as the third most popular sharing channel behind Facebook and Twitter. In fact, Pinterest accounts for 23% of all social media-driven e-commerce sales, despite being a significantly smaller social network. Since the holiday season is right [...]

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3 Reasons to Use Rich Pins on Pinterest

By Amanda DiAntonio Pinterest holds vital potential for brands. In fact, Pinterest can be more valuable for certain companies than having a Facebook or Twitter presence. That’s because Pinterest offers a clear sales opportunity – 70% of people on Pinterest use it to get inspiration on what to buy. With such a large opportunity at [...]

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Should Your Brand Be On Pinterest?

By Amanda DiAntonio Pinterest announced two new features last Friday. In the next few weeks, the network will begin tapping into user’s cookies, log data and device information to deliver more customized pins and boards. Unless of course, the user enables “Do Not Track.” (Do Not Track is a browser feature that allows people to [...]

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How to Be a Social Media Showstopper

By Amanda DiAntonio Everyone seeks entertainment in some form or another. It is defined as the action of providing or being provided with amusement or enjoyment and in many ways social media is a form of entertainment. In the entertainment industry, ideas live and die based on the people watching and listening, so it would [...]

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The Prize That Everyone “Likes” – 3 Ways to Make Your Next Facebook Promotion a Success

By Amanda DiAntonio As many brands have come to realize, Facebook promotions are a great way to increase engagement, fan counts, and (if done correctly) positive sentiment. Creating these promotions has become relatively simple, but ensuring that they are successful can be more of a challenge. If you are going to run a Facebook promotion, it [...]

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The “Fall” of Social Media

By Amanda DiAntonio With a cool breeze and the scent of pumpkin spice lingering under our noses, there is no denying that fall is just around the corner. Being a rather festive person myself, I am ready to embrace the season with open arms. For others, the transition will not be so easy. Whether you’re [...]

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Going for the (Content) Gold: The Skills Needed for a Winning Content Strategy

By Amanda DiAntonio It’s no secret that tonight all eyes will be on London as we usher in the 2012 Olympic Games. For the next two weeks we will watch athletes push themselves to the limit in order to win that coveted gold medal. Each event requires different skill sets from its athletes. I believe [...]

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