By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]
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The Most Underrated Feature of Facebook
By Barry Hott This month marked the one year anniversary of one of the most powerful marketing tools Facebook has ever offered, but you probably don’t even use. No, not Insights. Not Sponsored Stories. Not Open Graph or Graph Search. Interest Lists. Interest Lists were heralded as a new tool that would allow you to organize [...]
How I Got @JCrew to Start Tweeting Again
By Barry Hott It’s extremely rare to catch me not wearing something from J. Crew. Pants. Socks. Shirt. Underwear. Hat. Man-bag. Jacket. Tie. Shoes. J. Crew everything. Anytime. Anywhere. I love it. In fact, my obsession with J. Crew might even surpass my unreasonable addiction to Instagram. As a big fan and huge proponent of social media, I [...]
The Key to Success on Facebook in 2013: Engagement
By Barry Hott Nobody wants to read all of your Facebook updates. Facebook knows that all of your posts aren’t gold, so when you post on your Facebook page, you reach between 1% and 20% of your fans organically. As users continue to like more pages, they cause the pages to compete more in Facebook’s [...]
BREAKING: This Might Be False
By Barry Hott “BREAKING: Confirmed flooding on NYSE. The trading floor is flooded under more than 3 feet of water” is the tweet that fooled many, including The Weather Channel and CNN into thinking the stock market floor was flooded. It was not. There are plenty of articles about how someone caused panic by posting fake [...]
Why The #### Isn’t Your Brand On Instagram?
By Barry Hott You’re comfortable snapping, filtering, and sharing pictures of food, sunsets, and, well, more food. You follow a few friends and occasionally get a handful of likes on your photos (and maybe a “yum” comment). You occasionally stray into the (recently renamed) ‘Explore’ tab, but you’re not looking for pictures of teen heartthrobs or fingernail art , [...]
